The world of advertising can be a fiercely competitive one. It was so fifty years ago, and it continues to be even that today. And like always, and in every field, there are those who pocket the pie honestly, through hard work and diligence. But most often than not, as Delbert Mann shows in
Lover Come Back, the 'drones' win them all through manipulation, back-scratching and underhand means. Sometimes their ways and antics ensure they come up trumps and land up with all the accounts, thus leaving the 'workers' gasp and mull over what went wrong with their straight strategy. Well, if you are competing against the veteran Jerry Webster, you might as well twiddle your thumb and keep mulling over. This ad executive is too fast for anybody. Lies, depravity or deceit, this man knows how to pacify clients like it's nobody's business. And Carol Templeton will soon realise that she is indeed dealing with a tough, albeit contorted, nut.
