The script here is fabulous (I still do not comprehend why the film didn't do as well as the previous one). Apart from the romantic angle (which of course is slightly connived), the situations are very funny and apt to highlight what goes on in ad offices. Head long battles to win deals, filming footage for saturation campaigns, softening clients by 'loading' them with pretty girls and snatching good kickers from opponents. Mann has it all set in here. His Jerry Webster is the wild ad executive who'd rather seal the deal with his wild ways than word too hard unnecessarily. He is too worldly wise and has learned the game through experience. And when push comes to shove, he can even invent products when the advertisement for it is a success with buyers. Well that's when VIP is born.
Yes, the film is filled with the sex jokes but in a subtle way. Like when Rebel Davis (Edie Adams) goes to testify before the ad council against Jerry Webster, she tries to motivate the council by showing off her 'trophies". Outrageous lines and dialogues follow. Bawdy sometimes, but quite rib-tickling!!